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Privacy Policy

Last updated: June 2, 2026

1. Introduction

Shimmer Wheel ("we", "our", or "us") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website shimmer-wheel.com or use our services.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide to us when you:

  • Fill out contact forms or enquiry forms
  • Request information about our services
  • Communicate with us via email or other means
  • Subscribe to our updates or communications

This information may include your name, email address, project details, and any other information you choose to provide.

2.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

  • IP address and location data
  • Browser type and version
  • Pages visited and time spent on pages
  • Referring website addresses
  • Device information

3. How We Use Your Information

We use the information we collect to:

  • Respond to your enquiries and provide customer support
  • Deliver services you have requested
  • Send administrative information, updates, and service notifications
  • Improve our website and services
  • Analyze usage patterns and optimize user experience
  • Comply with legal obligations

4. Legal Basis for Processing (UK GDPR)

We process your personal data based on:

  • Consent: You have given explicit consent for processing your data for specific purposes
  • Contract: Processing is necessary for fulfilling our contractual obligations to you
  • Legal obligation: Processing is required to comply with applicable laws
  • Legitimate interests: Processing is necessary for our legitimate business interests, provided these do not override your rights

5. Sharing Your Information

We do not sell your personal information. We may share your information with:

  • Service providers: Third parties who assist us in operating our website and conducting business
  • Legal authorities: When required by law or to protect our rights
  • Business transfers: In connection with any merger, sale, or acquisition of our business

All third parties are required to respect the security of your personal data and treat it in accordance with UK law.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:

  • Enquiry data: 2 years from last contact
  • Client project data: 7 years after project completion
  • Website analytics: 26 months

7. Your Data Protection Rights

Under UK GDPR, you have the following rights:

  • Right to access: Request copies of your personal data
  • Right to rectification: Request correction of inaccurate or incomplete data
  • Right to erasure: Request deletion of your personal data
  • Right to restrict processing: Request limitation of how we use your data
  • Right to data portability: Request transfer of your data to another organization
  • Right to object: Object to processing of your personal data
  • Rights related to automated decision-making: We do not use automated decision-making or profiling

To exercise any of these rights, please contact us at [email protected]. We will respond within one month.

8. Cookies

Our website uses cookies to enhance your browsing experience. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

10. International Data Transfers

Your information is primarily processed within the United Kingdom. If we transfer data outside the UK, we ensure appropriate safeguards are in place in accordance with UK data protection law.

11. Children's Privacy

Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children under 16.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

Email: [email protected]
Address: 42 Woodland Lane, Keswick, Cumbria CA12 5NF, United Kingdom

14. Supervisory Authority

You have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe your data protection rights have been violated:

Website: www.ico.org.uk
Telephone: 0303 123 1113

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